How to get old-fashioned word-of-mouth in a digital world?
When you distribute a video every decision you make, from the headline on down to the platform, makes a promise to the audience about what your content is going to be. This master class will go one step deeper and will focus on audience expectations, how creators can best package their content to satisfy those expectations, and how that results in true brand awareness.
Over the past few years the digital media world has shifted from caring about views and overall reach, to caring about minutes watched and overall brand awareness. Vox Media with its 8 industry leading brands (Vox, The Verge, SB Nation, Eater, Polygon, Racked, Recode and Curbed) have been at the forefront of this change. In this masterclass Vox Media’s head of editorial video will focus on packaging and how you can use the platforms themselves to get people to not just see, but also actively watch your content.