10.30 am


Why Attend?

– Get insights and behind-the-scenes information on the new global platform “The Indoor Generation”.

– Get the scoop on the joint effort between VELUX and &Co. and their viral success that has been viewed by more than 33 million people.

More Info

Lisbeth Meng Collignon, Senior Director, Marketing Excellence, VELUX is a highly experienced commercial marketing leader with a global focus. For the last four years, she has been the leader of a huge, global transformation project with the purpose of defining how to ensure business benefits of global marketing in the future, which has now morphed into her new department – Marketing Excellence. Currently, Lisbeth is the globally responsible head of the ‘boosted relevancy’ marketing programme at VELUX and recently spearheaded the launch of its new global marketing platform, ‘The Indoor Generation.

Morten Saxnæs is Head of Social and Brand Activation, and partner at the ad agency &Co. Morten has worked on some of the most awarded campaigns the past years. Most notably, Momondo ‘The DNA Journey, Danish Cancer Society ‘Help A Dane’, and TV 2 ‘All That We Share’. Morten has been accepted on the M-list (most influential marketers in Denmark), and he has been invited as jury member on Danish Digital Awards, Danish Internet Awards, Native Advertising Awards and Danish Effectiveness Award. Morten is a an often cited expert, speaker, podcast host and has been digital expert on Good Morning Denmark for years.

The Indoor Generation