11.15 am


Why Attend?

– Get insight and opinions on culture as a driver for export from the Nordic countries.

– Learn how the public and the private sector can work together to promote cultural export.

– Get an exclusive preview of how House of Scandinavia at SXSW will be set up for Nordic tech, art and culture in 2019.

More Info

The panel at this session will feature these prominent speakers:

Mette Bock, Minister for Culture and Minister for Ecclesiastical Affairs. Bock has held a number of professional senior positions and board positions throughout her career; she has been the Director of The Danish Muscular Dystrophy Foundation (Muskelsvindfonden), Chief Editor and CEO of the newspaper JyskeVestkysten, Pro-Rector of Aarhus University and Program Director at the Danish Broadcasting Corporation as well as chairman of the Grundtvig Center and the Danish Border Association (Grænseforeningen).

Kristian Riis, musician in the multi-award winning Danish band Nephew and an entrepreneur co-owning 9 Nordic companies dealing in tech, fashion, music, entrepreneurship and ticketing. Kristian has a background from the Danish Ministry of Foreign Affairs and the Ministry of Culture, he founded and was the CEO for Music Export Denmark for 3 years, and finally he is a founding partner and the Culture Ambassador of Nordic LA.

Didrik Fjeldstad, Global Vice President of Brand Marketing for SAS (Scandinavian Airlines). Didrik is an experienced commercial leader and has worked with several International Brands, activated global sponsorhips and implemented several products and innovations. Didrik is a proud member of The M List (the most successful marketers in Denmark) and is today leading the marketing transformation in SAS and is broadening SAS´ role as brand experience platform through House of Scandinavia at SXSW in Austin.

David Sim, Partner, Creative Director Architect SAR/MSA
David Sim is Creative Director at Gehl. For more than ten years David has been focusing on Masterplanning Frameworks and urban design, collaborating with other professionals in the planning and building process, applying Jan Gehl’s theories to large-scale projects. David is also renowned as an inspiring educator and lecturer, and has taught at architecture and design schools all over the world.

Panel debate on: Culture as a driver for export