– Get valuable insights into how Grundfos builds the optimum customer experience through the customer journey rooted in a strong WHY.
– Get some key takeaways on how a B2B company with 1.2 million customers worldwide has managed a 70% digital interaction rate with their customers and achieved the highest customer loyalty ever in 2017.
Morten Bach Jensen started his career at Grundfos in 1997 as a Product Business Manager and today holds the position as Group Vice President, Marketing & Sales Development. With a digital flair and a constant eye on the future, Morten has been at the head of many award-winning campaigns and vigilantly oversees the company’s continuing development of a strong digital roadmap. He finds his professional inspiration and support from a global sales & marketing organization consisting of 6.000 employees.
Morten’s long career, innovative mindset and professional competency in B2B marketing recently culminated in him being honoured as Denmark’s “CMO of the Year 2018”.