– Learn the 3 key principles in a human centered innovation practice.
– Get inspired with examples of the latest use of technology with clients like Nike, Volvo, Canon, Marriott etc.
– Understand the key trends shaping technology and how to apply them to your projects.
– Get insight into the creative process behind some of the most awarded projects in the world.
Mauricio Ruiz is the Creative Technology Director at Grey’s headquarters in New York. As one of the most awarded technologists in the industry his work has been recognized by Cannes Lions, The Clios, Shorty Awards, FWA’s, Effie Awards etc. and has been praised by publications like The New York Times, Rolling Stone and The Washington Post.
His work pushes the boundaries of creativity applied to technology and product design, helping companies like Volvo, Canon, Marriott, Gillette, the United Nations and many others to connect with audiences in new digital mediums such as Augmented Reality, Voice Activation and ML. Originally from Mexico City, Mauricio has been invited as a jury member in the cyber and mobile categories at “El Circulo Creativo” and the Effie Awards. Finally, he’s a guest lecturer in universities across the world and part of the brain trust of the Swedish University Hyper Island.