Sessions
14
sep
Sessions
1.00 pm

 

Why Attend?

– Get a chance to learn from the AR experts Matthieu Lorrain and Mauricio Ruiz from Google and Grey, respectively.

– Get immersed in inspiring examples of great AR experiences and stories.

– Get concrete tools and know-how that will enable you to develop relevant ideas and teach you how to design for AR.

Crafting great Augmented Reality experiences

Augmented Reality is set to transform our relationship to space by connecting our digital and physical worlds. It will turn our environment into a playground and enable a new wave of immersive storytelling. In this master class workshop, Matthieu Lorrain and Mauricio Ruiz will share some of their learnings and methods on how to craft great AR experiences and stories.

The session will allow you to explore what the creative territories of immersion are – and how to develop relevant ideas and how to design for AR.