There’s no doubt that advertising is getting harder and more competitive as production, media platforms and markets can all be accessed through your laptop, making unforeseen brands competitors to your next big brand initiative.
In other words, getting your advertising right requires not only the courage to make yourself noticed but also the tools to understand what is required to break through the brand clutter in a time where everyone is trying to win consumer attention.
Take the Super Bowl as an example. As the world’s most competitive advertising moment there is a lot to learn which can be applied directly to your everyday advertising.
This is exactly what you will get from Jakob Stigler, Co-founder of Mano. An agency that has specialized in supporting advertisers rolling out campaigns in hypercompetitive moments such as the Super Bowl, Olympics Christmas, Singles Day, or Black Friday.
With a unique view that the orchestration disciplines offer Mano will share their learnings from these moments and help you understand how you apply a Super Bowl mindset when planning for your next advertising push.
You will learn:
– How to pressure test your plan against the competition beyond your category
– How to drive better integration between agency partners and internal stakeholders
– How to avoid main pitfalls when working with hypercompetitive moments
Mano serves the world-leading advertiser in the orchestration of brand-defining moments. Mano’s work is anchored between creativity and activation. They help bridge the gap between these two worlds to uplift the return on the creative investment, providing clients with qualified, insight-based assurances on their strategic campaign direction.
Session: Think Like Super Bowl
Date: Friday, 30 October
Venue: Filmby Aarhus, Studio 1, Aarhus, Denmark
Read more: mano.dk