How to Stay Relevant for Kids in the World of Branded Content

Kirstine Dollerup, Producer M2 Film & Villads Spangsberg, Show Runner, the Lego Group


Kirstine Dollerup is a Danish Producer with 15 years of experience in the animation industry. Kirstine has worked on a wide range of TV commercials, short film and TV-series, and is currently Executive Producer and Head of Production at M2 Film in Aarhus and M2 Animation in Bangkok

Villads Spangsberg is a Danish Director and Producer, best known for the animated Netflix Originals “The Dragon Prince” and “LEGO Elves”. Villads has directed commercials, music videos and TV-series, both live-action and animation, for the last 10 years, and is currently back in the seat as Show Runner for the LEGO Group.

Together they drive the LEGO Friends animated TV-series, currently going into its fourth season after a total visual and storytelling re-boot back in 2017, with an aim to create globally appealing branded storytelling for kids. Valuing the importance of strong brand recognition and product integration as an essential part of the creative process, in a reality, were kids content are everywhere and “story is king” just doesn’t always cut it, Kirstine and Villads thrive to push the boundaries just a little bit every day.

Staying relevant, in the World of branded content for kids, is a constant process, and Kirstine and Villads believes, that every day is somewere in the middle of that process. They will share their wins, mistakes, learnings and ambitions with great confidence and humor.


Session: How to Stay Relevant for Kids in the World of Branded Content

Date: October 29th
Time: 4 PM – 5 PM
Venue: Øst for Paradis, Sal C

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