This session will revolve around brand perception: It’s not about choosing between building brand perception and focus on a short sight turnover. It’s the challenge to do it at the same time.
JYSK is a global retail chain of stores and webshops and part of the family-owned Lars Larsen Group, selling “everything for your home”. Lars Larsen opened his first JYSK store in Aarhus, Denmark, in 1979. Today, JYSK has more than 2,900 stores in 51 countries around the world. 28 countries are operated directly by JYSK, while the remaining 23 countries are part of the JYSK Franchise concept.
Michael Gade, Marketing Director at JYSK is a strong believer in the strength of the marketing discipline. He is responsible for marketing in 28 countries, for 75 employees, and a budget of around 2 billion DKK.
JYSK has succeeded in increasing brand perception and breaking turnover records at the same time: How do you make a JUMP in Brand Perception while ensuring ROMI (Return On Marketing Investment) on a marketing investment of 2 billion DKK?
Session: JUMP in Brand Perception while ensuring ROMI on a Marketing Investment of 2 Billion DKK
In session: Michael Gade, Marketing Director, JYSK
Date: Thursday, October 29
Time: 9 AM – 4 PM
Venue: Filmby Aarhus, Studio 1, Aarhus, Denmark
Read more: Jysk.dk