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Grow your Hardcore Fanbase into Diverse and Inclusive Communities

Laureline Petit, Lead Community Developer, Paradox Interactive

A gaming community is a group of people from all around the world, gathering mainly on the internet to talk about games. And more specifically, about your games, whether you want it or not. To build a gaming community, the players just need a game to talk about, and a place for discussion. Most of the time, it all starts with a forum, a few people, and a lot of passion for a game. That doesn’t mean that it will be a healthy or constructive community. That doesn’t mean it will grow bigger and bigger and spread your word all over the internet. That doesn’t mean it will be of any use for you, whether you are a developer, a publisher, or a player. It simply means that it exists.

But beyond technical tools like a website or a forum, a real community is characterized by something that’s not material: community spirit. In the end, community spirit is what makes players feel they’re part of something bigger, and sometimes, an important part of this “something”.

Laureline is the lead community developer at Paradox Interactive in Stockholm. She is leading a team of talented professionals whose mission is to make game communities fun and safe spaces for fans to hang out and thrive in. She started working in Community Management in 2014 after joining a company developing online free-to-play MMO games. She has been building and managing communities of gamers since then. 

In 2015 she joined Ubisoft where she worked on AAA franchises like ‘Assassin’s Creed’ and ‘Far Cry’, and in 2019 she moved to Sweden to start at Paradox Interactive. The developing and publishing game company, Paradox Interactive launched its critically acclaimed Grand-Strategy role-playing game Crusader Kings III on September 1st.

In her session at this.2020, Laureline will talk about how to grow a hardcore fanbase into diverse and inclusive communities, bringing fans along in the evolution of a company.

Session: Grow a Hardcore Fanbase Into Diverse and Inclusive Communities

Date: Thursday, October 29
Time: 9 AM – 4 PM
Venue: Filmby Aarhus, Studio 1, Aarhus, Denmark

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