Does music offer a path for developing cities creatively? Is music where individual creative spirits and business units to create opportunities within a city?
Join this session to explore perspectives from Hamburg, Berlin, and Aarhus. Learn how the Music Cities Network work across the globe to expand music both artistically and business-wise through collaboration and exchange – and consequently promoting livability in the cities. Press play here to join in!

Music cities @ work

In 2015 Music Canada published the report, “The Mastering of a Music City” – a guideline on how to develop a music city and use music as a common denominator for growth within the creative business sector. Besides the “classic” music cities such as London, Nashville & New York, cities like Austin has become the benchmark example on how to use music as a part of a creative business development strategy. Now more and more cities around the world are working their different music city strategies, and in 2016, Hamburg, Sydney, Groningen and Aarhus joined together and formed the newly established Music Cities Network. A network of music cities dedicated to improving communication and cooperation, sharing research and knowledge, exploring policy and advocacy, and networking for policy makers, city leaders and all other music city stakeholders. The network is aimed at making cities wealthier, healthier, livable and more international through music.

For this Music Cities @ Work we will present four cases and initiatives on how you can improve creative development using music as a driver.

1. What is a Music City? Since the seventies, Aarhus has been one the most important music cities in Denmark. In 2015, Promus – the music community in Aarhus – initiated Music City Aarhus – a new network to improve and strengthen the music scene for the future. In this presentation, we will give you the formula of Music City Aarhus.
Presented by Jesper Mardahl, managing director, Promus & Music City Aarhus.

2. Hamburg Kreativ Gesellschaft – an introduction on the overall initiatives to support the development of creative businesses in Hamburg – one of Germany’s most important music cities.
The Hamburg Kreativ Gesellschaft is a municipal institution founded to promote Hamburg’s creative industries. Its main task is to improve the general conditions for the creative industries in Hamburg.
Presented by Jenny Kornmacher, project manager, Hamburg Kreativ Gesellschaft

3. Creative Footprints – an initiative that measures and indexes urban creative space.
Founded by Berlin Club Commission’s Lutz Leichsenring, the CFP advocates for the protection of creative space globally through innovative data and informative content. By working with local creatives, nightlife experts, and data analysts, CFP will gather comprehensive information about the artistic landscape of a city and put it through an algorithm that calculates its Creative Footprint.
Presented by Lutz Leichsenring – Creative Footprints & Club Commision, Berlin.

4. Music Cities Pledge – 11 music policy steps to improve the music environment in your city.
“Music makes cities, towns and places better, music makes cities wealthier, music makes cities more vibrant, music creates jobs and skills, music promotes social inclusion… and music is everywhere”. With this statement, Sound Diplomacy, the leading global advisor on music cities, night time economy and market development, has developed 11 pledges that cities can use as a guideline for developing a music city strategy.
Presented by Katja Hermes, Director of the Music Cities department at Sound Diplomacy, London, Berlin & Barcelona.

Moderator: Anne Jensen, Head of Marketing, Communication and CSR at NorthSide

Presented by Promus, Music City Aarhus & Music Cities Network.