Built by Passionate Creatives

Filmby Aarhus, M2 Group, Culture Works & AARSON have partnered up to create this. with support from Roskilde Festival. An annual Nordic flagship event with two coexisting arenas: A full-scale business conference focusing on creative tech, digital storytelling, future business innovation & human-centered design, and an outdoor festival space exploring music, art and installations.

Below is a short introduction to the four founding fathers of this.

Filmby Aarhus

Filmby Aarhus is the focal point for film and media production in Jutland. Our goal is to build momentum in the development of the media workplaces of the future, and to highlight the city’s cultural strengths through film and media production.

We are the flagship of Aarhus Municipality’s commitment to film and media. The businesses in Filmby Aarhus produce every facet of media output, including feature films, documentaries, advertisements, photography, VR, AR, apps, games, copy, online products and much more

M2 Group

The M2 Group is a full-service provider of award-winning entertainment and branded content for all platforms, employing more than 340 creative people in Denmark, London, Bangkok, and Los Angeles. M2FilmM2 EntertainmentM2 Animation Studio, and Duckling are all part of the M2 Group.

Throughout the technological revolution that has affected the world in recent years, the M2 Group has been helping corporate and cultural institutions navigate the new realities of today’s changing digital landscape. The M2 Group will draw on these strengths as they take part in creating this., hoping to help build a truly relevant and ambitious meeting place for creatives and professionals from all around the world. A place where we all can connect, experience and learn about the digital world of tomorrow.

Culture Works

Culture Works is a full service cultural agency that creates concepts, brand activation and iconic events all over Europe. It all started out in 2010 with a one day festival and the mission to revitalize the cultural scene in Aarhus, Denmark. Since then, a lot of experience has been made the agency has grown into a significant brand in Denmark as well as abroad with major projects.

Culture Works was also behind Creativity World Forum 2017, which was Europe’s largest conference on creativity last year with more than 2000 participants from all over the World. This success and these experiences, they are bringing in to the creation of this.


Aarson is a new creative collective of designers, thinkers, architects, entrepreneurs, artist and others, based in Aarhus, Denmark and Boston, USA.

 Aarson is a purpose driven organization that is involved in projects spanning from city development projects, startups, conferences and festivals.

 Aarson was also one of the partners behind Creativity World Forum 2017, which was Europe’s largest conference on creativity last year with more than 2000 participants from all over the World.


General inquiries

this. team 2018

Carsten Holst
Founder, Board Member & Spokesperson
+45 22 13 88 28

Martin Thim
Founder & Programme Director
+45 28 14 15 55

Adrian Fey
Founder & Partnerships Responsible
+45 27 51 54 98

Ronni Madsen
Founder & Board Member
+45 29 68 49 07

Chris Kroer Jensen
Project Manager
+45 60 86 17 17

Mads Severinsen
Comms & PR Responsible
+45 60 70 83 97

Michael Harders
Communications Specialist
+45 60 65 56 99

Felicia Jackson
Head of Booking
+45 28 30 90 91

Andreas Nielsen
Event Design Responsible
+45 27 13 14 82

Sponsors & partners